For 2017's Summer of 7Tennis, our focus was to sell the Ausssies who had, at this stage, a bit of a bad rep.

We created the brand of the Aussie Rebels, to differentiate from the global stars of the sport. When the rebels were on screen, their war paint would glow, pumping up the local crowd.

The campaign was constantly re-imagined to fit the dynamic of 6 Tournaments, and stay fresh over 2 months of Tennis. This culminated with the Australian Open Men's Final, drawing an average of 3.6 Million viewers- the largest Australian TV audience of 2017 (as of time of writing.)

I served as concept and lead designer for the campaign, animated and created the in-camera effects.

Produced by Anita Lun and Reilly Baker. Compositing & audio by 7 Creative Design.